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Proof Strategies adds former Alberta Minister to Government Relations practice

March 31, 2022

OTTAWA, March 31, 2022 –Proof Strategies is expanding its government relations team with the addition of Sandra Jansen, a former cabinet minister with a strong political network in Alberta, Ontario and beyond.

Sandra Jansen joins as a Vice President on the Government Relations team and follows a string of client additions for the GR team. Sandra is the former Minister of Infrastructure for the Province of Alberta, and also served as Associate Minister of Family and Community Safety Alberta and Member of the Legislative Assembly for Calgary North West for more than seven years.

Now based in Toronto, Sandra brings her extensive government, regulatory and board expertise along with her 10 years as a national host and interviewer for CTV News. Prior to entering elected politics, Sandra was the Senior Communications Manager to the Premier of Alberta.

“We couldn’t be happier to add Sandra to our team. Her skillset and first-hand experience within government, as a journalist and with a background in communications is in lockstep with the strategic counsel we provide our clients,” said Greg MacEachern, Senior Vice President, Government Relations at Proof Strategies. “Sandra’s track record speaks for itself and we’re already hard at work.”

“I’m delighted to join such a successful Canadian company as Proof Strategies,” said Sandra Jansen. “The strong values and commitment to excellence at Proof have made it an industry leader and I am excited to help further this success.” 

“We pride our organization in fostering trusting relationships with clients and partners and part of that is ensuring we have team members with deep knowledge and insights about government policy and the decision-making process,” said Bruce MacLellan, CEO of Proof Strategies. “Sandra will be a wise and strategic counsellor for our clients.”

About Proof Strategies 

For leaders responsible for managing, protecting, and building organizations and brands, Proof Strategies is a public relations, government relations and communications partner that “asks better questions” to create insight, grow trust and support clients. Founded in 1994, the independent agency has earned more than 300 awards for client work and industry leadership, including Best Workplace in Canada in 2010 by Great Place to Work™, Agency Team of the Year in 2020 by the Canadian Public Relations Society and Caring Company Certification in 2022 by Imagine Canada. Proof has been carbon neutral since 2008.  

Follow Proof at and on Twitter and Instagram at @get_proof. 

Media contact: 

Greg MacEachern
Senior Vice President
(613) 790-0833