Proof Strategies M

Proof Strategies expands Public Affairs team

April 19, 2022

OTTAWA, April 19, 2022 –Proof Strategies is expanding its Public Affairs team with the addition of two new team members.

Cole Hogan joined the agency as Director, Digital Advocacy & Campaigns. Based in Saskatoon, Cole is one of Canada’s leading digital campaign strategists with more than a decade of experience in political campaigns, communications and advocacy on the federal and provincial levels in Saskatchewan, Alberta and Ontario. Through his digital campaign work, Cole played a key role in electing Doug Ford as Premier of Ontario and Jason Kenney as Premier of Alberta. Cole also served in the Legislative Assembly of Alberta, playing a leading role in the merging of Alberta’s Wildrose and Progressive Conservative parties.

Avi Rakhra joins the team as Director, Public Affairs, coming from his most recent role as Director of Mentorship and Job Creation with the Pinnguaq Association. There, he worked alongside rural, remote, Indigenous and other communities to support the development of STEAM skills through innovative technology, art and play. During this time Avi also successfully acted as Campaign Manager for MP Rechie Valdez, in the most recent federal election, helping her become the first Filipina Member of Parliament in Canadian history.

“With virtual and hybrid work becoming the mainstream, we are all living our lives online. Adding Cole and Avi’s skills to our team deepens our ability to reach audiences and stakeholders where they are and motivate them to act – creating even greater impact for our clients,” said Genevieve Tomney, Vice President, Public Affairs at Proof Strategies.

“Our team brings deep experience in both campaigns and governing, including people who served in Liberal, New Democrat and Conservative governments. When combined with our corporate and NGO experience, our insights and knowledge result in the very best public affairs counsel to clients,” said Bruce MacLellan, CEO of Proof Strategies.

About Proof Strategies 

For leaders responsible for managing, protecting, and building organizations and brands, Proof Strategies is a public relations, government relations and communications partner that “asks better questions” to create insight, grow trust and support clients. Founded in 1994, the independent agency has earned more than 300 awards for client work and industry leadership, including Best Workplace in Canada in 2010 by Great Place to Work™, Agency Team of the Year in 2020 by the Canadian Public Relations Society and Caring Company Certification in 2022 by Imagine Canada. Proof Strategies has been carbon neutral since 2008.  

Follow Proof at and on Twitter and Instagram at @get_proof. 

Media contact: 

Genevieve Tomney