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Proof Strategies Expands Senior Leadership with Two New Vice Presidents

August 3, 2022

Toronto, August 3, 2022 – Proof Strategies, Canada’s leading independent communications agency, has welcomed two new senior leaders – Andrea Lee as Vice President, Earned Media, and Megan Shay as Vice President, Corporate & Financial. 

Based in Toronto, Andrea has joined the team with nearly two decades’ experience in strategy and storytelling, both in agency and as a journalist with CBC News and NPR. At Proof Strategies, Andrea will further the agency’s commitment to earned storytelling and grounding strategies in strong narratives at the onset. Andrea is already helping clients across multiple sectors develop earned media and content strategies, bringing a critical editorial lens to brand narratives. Andrea will also collaborate closely with Proof’s Unified Marketing and Communications team’s full spectrum offering and mission to challenge marketing conventions and earn society’s attention and trust.  

“Andrea has conducted thousands of interviews and brings her journalist’s thinking to our client media training messaging sessions in her 15 years as a journalist,” said Melody Gaukel, Senior Vice President, Corporate & Financial, Proof Strategies. “Her passion for storytelling and relationship building made her the perfect addition to our strong roster of communication professionals here at Proof Strategies.”    

Megan Shay has spent nearly 15 years working on both agency and client sides, delivering integrated communications strategies for some of the world’s leading brands. With impressive B2B and B2C experience, Megan has worked with BlackBerry, Microsoft, SAP and TELUS, among other leading players across multiple sectors. She also served for four years as a volunteer advisor for Tech4SickKids in support of advancing their fundraising goals. Megan’s unique understanding of the Canadian media landscape, which she developed working in-house at leading Canadian media companies, including St Joseph Media and BetaKit, allows her to bring a unique lens to the strategy-led world we deliver to our clients. 

“Megan has a strong track record of guiding established and emerging organizations through periods of rapid expansion, crisis management and new product and service launches,” said David Gollom, Senior Vice President, Corporate & Financial at Proof Strategies. “Her experience working with some of North America’s brightest business leaders combined with wealth of vast expertise in corporate communications across multiple sectors will bring an important perspective to the work we do with our clients at Proof Strategies.”  

“As a mid-sized independent agency, we deliver experienced, senior counsel to our clients coupled with fast, nimble service,” said Bruce MacLellan, CEO of Proof Strategies. “Andrea and Megan bring years of experience and will help our clients by uncovering insights, growing trust and delivering results.”  

About Proof Strategies  

For leaders responsible for managing, protecting, and building organizations and brands, Proof Strategies is a public relations, government relations and communications partner that “asks better questions” to create insight, grow trust and support clients. Founded in 1994, the independent agency has earned more than 300 awards for client work and industry leadership, including Best Workplace in Canada in 2010 by Great Place to Work™, Agency Team of the Year in 2020 by the Canadian Public Relations Society and Caring Company Certification in 2022 by Imagine Canada. Proof has been carbon neutral since 2008. Follow Proof at and on Twitter and Instagram at @get_proof.  

Media contact:  

Maddy Porter 

Senior Consultant