Proof Strategies

Digital, Social & SEO

Proof Strategies is an experienced digital marketing agency that can help you keep your target audience engaged with authentic messaging in the right place at the right time. Our team develops creative digital marketing solutions that inspire action and deliver on business objectives with measurable results. 

We have developed and executed digital marketing strategies for clients from a broad range of sectors across Canada, including financial services, consumer products, health & wellness, technology and public issues.

Content Strategy & Marketing

When content marketing is done well, it’s a wise investment that can create long-lasting engagement by demonstrating expertise, guiding the conversation and motivating behaviour. 

Proof Strategies is a seasoned content marketing agency that takes a calculated approach driven by audience insights and strategy. Through the creation, distribution and promotion of high-quality, well-targeted content, we can help you make a meaningful connection with your audience on the platforms they know and trust. 

Social Media

Not every ad belongs on Facebook. Not every image is right for Instagram. When should you get on Twitter? Is it time to dance on TikTok? Maybe LinkedIn is a smarter choice. Working with a social media marketing agency like Proof Strategies is your first step to determining where and how to join the conversation so you’re not wasting your time or your investment. 

Social media channels can be extremely effective for the promotion of your products and services — but the right strategy is key. If you’re looking for an Instagram marketing agency Toronto companies trust, the best Facebook marketing agency for Canadian public relations campaigns, or experts that understand the best practices in social media and digital marketing inside and out, our team is ready to provide 360-degree support. 

Community Management

Social media channels are ripe for conversation but knowing when to respond and what to say is critical for making sure your brand is represented properly. As your social media community management agency, Proof Strategies can help ensure all your online communications maintain a consistent voice, follow proper guidelines and keep within ethical practices in this ever-evolving space. 

Video & Content Production

Video is a powerful way to tell your story, whether it’s a five-second YouTube video pre-roll, a 15-second social video, or a nationally-broadcast television spot. If you’re looking to make an impact with video, Proof Strategies has extensive experience as a digital video content marketing agency. Our team of talented scriptwriters, producers, directors, videographers and editors can create visual content for your brand that breaks through the clutter and helps achieve your business objectives.

Search Engine Optimization (SEO)

Seventy-five per cent of people never scroll past the first page of search engines, which is why competitive organizations consistently evaluate their digital strategies to better reach target audiences through search engine optimization (SEO). Optimizing your digital marketing content helps bring in high-quality leads, but it’s not just about keywords on a page. In evaluating page positioning, Google uses over 200 factors to rank websites making an SEO strategy a critical tool in moving our clients forward. 

As an SEO agency Toronto firms and clients across Canada rely on and trust, Proof Strategies provides global and local SEO services that can help boost your search engine rankings, whether you operate in B2C or B2B verticals. We offer website audits, SEO program design and implementation, measurement and adjustment to ensure the program is effective.

User Experience

When a customer visits your website or uses your app, can they find what they’re looking for quickly? Or do they get frustrated and click away? Good user experience design considers the visitor’s journey and organizes the structure, content and functionality in a way that feels intuitive and easy. Ensure your digital marketing efforts work as intended and support your business goals with our user experience consulting services. 

Paid Advertising (Google Ads, PPC and Paid Media)

Well-targeted paid advertising on social media platforms can be an efficient use of your digital marketing budget. Our experienced paid social media agency team can build you a media plan that incorporates Facebook, Instagram, Twitter, LinkedIn, Google Adwords, and others, backed by data-driven strategy and attention-grabbing creative. Our social media ad agency playbook includes Display, Programmatic Display, Search, Social, Native, Video and Mobile ads, and we can help you find the right mix for your overall digital marketing strategy.