Creating Moments of Canadian Commerce 

Moneris

Corporate & Financial

Challenge:

Small and medium-sized businesses are central to Canada’s economy, but face pressure from economic uncertainty, changing consumer behaviour and larger competitors with advanced market intelligence. While Moneris sees roughly one in three transactions nationwide, it was viewed mainly as a payment processor. The opportunity was to turn its transaction data into insights that would help SMBs compete and establish Moneris as a trusted business intelligence partner. 

Insight:

SMBs don’t need more data—they need the right data at the right time. By linking transaction trends to cultural, seasonal and economic moments, Moneris could turn spending patterns into practical guidance, helping merchants understand what consumer behaviour meant for their business. 

Approach:

We created Moments of Canadian Commerce, an always-on earned media platform that transformed Moneris transaction data into a steady stream of newsworthy insights. A repeatable editorial engine identified key moments—from playoff runs and holiday shopping to shifting spending habits—and turned them into relevant business stories. 

Each activation combined local insights, expert commentary and actionable recommendations, delivering timely guidance while reinforcing Moneris’ role as a trusted Canadian commerce partner. 

Impact:

Over 12 months, Moments of Canadian Commerce generated 3,008 earned media placements and more than 518 million impressions across Canada, driving an 82% year-over-year increase in reach. The insights also supported sales and marketing efforts, further strengthening Moneris’ connection with Canada’s SMB community.