Roche: Live Your Life MS 

Roche MS

Health & Wellness

Challenge: 

People living with multiple sclerosis (MS) are often required to make complex treatment decisions while navigating the uncertainty and emotional impact of a diagnosis or disease progression. Roche identified a gap in existing resources: while many explained MS and treatment options, few helped patients understand their personal priorities and prepare for meaningful treatment conversations with their healthcare teams. 

Insight: 

Choosing an MS treatment is about more than managing a condition. Patients want to understand how treatment options fit into the lives they want to lead, including their family plans, mental well-being and future goals. Helping people define what matters most can lead to more confident treatment decisions to find the best option for them. 

Approach: 

We created Live Your Life MS, a bilingual, unbranded digital platform designed to support Canadians facing treatment decisions. Developed with input from patients and healthcare professionals, the program combined an interactive assessment tool that generated personalized doctor discussion guides, peer-to-peer content featuring people living with MS, and a targeted digital media strategy to reach patients when treatment decisions were being made. Together, these elements helped transform personal priorities into informed conversations with healthcare providers. 

Impact: 

The platform attracted almost 27,000 users and generated more than 32,000 website views in its first year, with 55% of users completing the assessment tool, demonstrating strong engagement with the program’s core resource. The platform also earned credibility within the MS community, with MS Canada and SP Canada among the top drivers of traffic. Peer-to-peer content exceeded benchmarks by 8.9%, while sponsored content delivered more than 52,000 views, achieving 200% of target readership goals.