Skip to Content
Three people are around a table in an office setting. One woman is standing with her hands resting on a chair, a woman and a man typing on a laptop are seated, looking up and smiling at the woman standing.

Building Trust Starts with Proof

We’re a leading, independent Canadian-owned PR and marketing agency. For 30+ years, we’ve connected clients to their audiences authentically and effectively. Our curiosity challenges us to Ask Better Questions™.

A Team Ready to Navigate a Turbulent and Uncertain Time

In the face of dynamic and unprecedented new economic and political threats, we are here to help.

With our teams on the ground in Toronto, Ottawa, Montreal and Washington D.C., we deliver expert counsel on the up-to-the-minute dynamics of the Canada-U.S. relationship, and how it impacts you. Every challenge creates opportunities. We’re here to help find the path forward, capture the attention of decision-makers, and build trusted partnerships to pilot through even the most turbulent times.

Let's Talk
An illustration of five people holding up three puzzle pieces, one with a question mark, one with a bar graph and one with a lightbulb. Three people are holding up the puzzle pieces, and another person is pointing to one while another looks up at them with a telescope.

Case Studies

VIEW ALL CASE STUDIES

Taking On the Underground Economy for a Safer Ontario

Challenge: The Underground Economy was surging with uninformed Ontarians illegally hiring unlicensed contractors for electrical work in their home – putting them, their family and their home at risk.  Insight:...

Drawing On the Spirit of Celebration From the Past To Inspire Today’s Pride

Challenge: As a government organization, LCBO needed to hit the right tone of sensitivity while celebrating Ontario’s 2SLGBTQIA+ community.  Insight: In Ontario, the Queer spaces were closing down at a...

Harnessing the Power of the Purr to Launch an Innovative Cat Treat

Challenge: Fancy Feast Savoury Cravings was launching into the competitive pet treats market with a premium-priced product in the middle of the affordability crisis. We needed to find a clear...

An illustration of two people shaking hands with a house in the background with a Canadian flag mounted on roof with mountains behind. The mountains flow into waves, with two children being outside planting trees and feeding ducks. The image continues to shift with the water background, with a fishing boat floating, and ends with a woman farming with a red barn in the background.
Proof Strategies CanTrust Index logo

Trust

Proof Strategies’ CanTrust Index is a leading source of understanding and defining trust in Canada. For the past ten years, we’ve told a uniquely Canadian story, highlighting trust across topics, organizations and population segments.

Learn More

The Company We Keep

LCBO logo
Next Generation Manufacturing Canada logo
Kraft Hockeyville logo
Canadian Red Cross logo
ParticipACTION Logo
Rakuten logo
Moneris logo
Smith School of Business Logo
Logo for Coca-Cola Canada Bottling Limited
Catelli logo
SOCAN logo
Accenture logo
CLHIA logo
NWMO logo
CSA logo
Canadian Breast Cancer Network Logo
Union Station Logo
BDO logo

Driven by Values

Our Values matter to us. A lot. They guide the choices we make, the work we do, the people we hire, and even the partners and clients we work with.

Learn More
VIEW TRANSCRIPT

Let’s Work Together

Curious what we can do for your brand? Let’s start a conversation.