Top PR Agency in Canada | Marketing & Advertising

Building Trust Starts With Proof

We’re Proof Strategies: a leading independent public relations and marketing agency.

For three decades, we’ve connected our clients to their audiences authentically and effectively. We’re driven by a curiosity that challenges us to Ask Better Questions™. That allows us to deeply understand people, culture and the clients that trust us to connect them to who and what matters.

How Can We Help?

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Case Studies

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Broadening the Historical Narrative with the Ontario Heritage Trust

Challenge: The Ontario Heritage Trust (OHT) has a mandate to conserve, interpret, and share the province’s heritage. It aims to ensure that stories are respectful, accurate, authentic, and representative. Two...

Taking LCBO Beyond the Glass to Build a More Inclusive Pride

Challenge: During the saturated Pride timeframe, LCBO needed to create distinction and showcase its support of diversity in the 2SLGBTQI+ community, which faces constant stigmatization, discrimination and underrepresentation in the...

Changing the Cultural Understanding of “Elective Surgery” to Drive Government Action

Challenge: Wait times for orthopaedic surgeries had been hitting historic highs and the pandemic only made them worse. Medtech Canada — the national association representing Canada’s innovative medical technology industry...

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Trust

Proof Strategies’ CanTrust Index is a leading source of understanding and defining trust in Canada. For the past eight years, we’ve told a uniquely Canadian story, highlighting trust across topics, organizations and population segments.

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