The Proof Strategies CanTrust Index
The annual Proof Strategies CanTrust Index, now in its eighth year, is a leading source of research and understanding of trust in Canada. We tell a uniquely Canadian story, studying and analyzing topics, institutions, events and population segments across the country.
In 2022, we also commissioned the first-ever CanTrust Study of Black Canadians to understand and share the unique experiences and perspectives that affect Black Canadians’ trust, advance our EDI commitment, and continue important discussions on anti-Black racism in Canada.
The Full 2022 Proof Strategies CanTrust IndexDOWNLOAD
The CanTrust Study of Black CanadiansDOWNLOAD
Key Insights from the 2022 CanTrust Index
trust the Canadian healthcare system to operate competently and effectively – a 5-point drop from the previous year. Older populations – Boomers and older – recorded the most significant drops in trust in healthcare.
OF BLACK CANADIANS
are more likely to trust brands and companies that commit to diversity and inclusion policies.
continued to feel stressed and anxious about COVID-19 at the start of 2022 – this stress and anxiety was also directly correlated with lower levels of trust compared to those whose pandemic anxiety had diminished.