CanTrust Index

The Proof Strategies CanTrust Index

The annual Proof Strategies CanTrust Index, now in its eighth year, is a leading source of research and understanding of trust in Canada. We tell a uniquely Canadian story, studying and analyzing topics, institutions, events and population segments across the country.

The Full 2023 Proof Strategies CanTrust Index

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Key Insights from the 2023 CanTrust Index

37%

OF CANADIANS

trust the government to be competent, effective and to do the right thing – a 15 per cent increase from the previous year.

39%

OF GEN Z CANADIANS

believe that most people can be trusted, compared to 52 per cent of boomers.

35%

OF CANADIANS

trust Canada to deliver economic security.