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CanTrust Index

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The Proof Strategies CanTrust Index

The annual Proof Strategies CanTrust Index, now in its eighth year, is a leading source of research and understanding of trust in Canada. We tell a uniquely Canadian story, studying and analyzing topics, institutions, events and population segments across the country.

In 2022, we also commissioned the first-ever CanTrust Study of Black Canadians to understand and share the unique experiences and perspectives that affect Black Canadians’ trust, advance our EDI commitment, and continue important discussions on anti-Black racism in Canada.

The Full 2022 Proof Strategies CanTrust Index


The CanTrust Study of Black Canadians


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Key Insights from the 2022 CanTrust Index



trust the Canadian healthcare system to operate competently and effectively – a 5-point drop from the previous year. Older populations – Boomers and older – recorded the most significant drops in trust in healthcare.

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are more likely to trust brands and companies that commit to diversity and inclusion policies.

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continued to feel stressed and anxious about COVID-19 at the start of 2022 – this stress and anxiety was also directly correlated with lower levels of trust compared to those whose pandemic anxiety had diminished.

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Summary of Findings


Past Reports

CanTrust Index - 2021 Report December 1, 2022
CanTrust Index - 2020 Report December 1, 2021
CanTrust Index - 2019 Report December 1, 2020
CanTrust Index - 2018 Report December 1, 2019
CanTrust Index - 2017 Report December 1, 2018
CanTrust Index - 2016 Report December 1, 2017
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