Skip to Content

CanTrust Index

An illustration of two people shaking hands with a house in the background with a Canadian flag mounted on roof with mountains behind. The mountains flow into waves, with two children being outside planting trees and feeding ducks. The image continues to shift with the water background, with a fishing boat floating, and ends with a woman farming with a red barn in the background.

The Proof Strategies CanTrust Index

The annual Proof Strategies CanTrust Index, now in its eighth year, is a leading source of research and understanding of trust in Canada. We tell a uniquely Canadian story, studying and analyzing topics, institutions, events and population segments across the country.

In 2022, we also commissioned the first-ever CanTrust Study of Black Canadians to understand and share the unique experiences and perspectives that affect Black Canadians’ trust, advance our EDI commitment, and continue important discussions on anti-Black racism in Canada.

The Full 2022 Proof Strategies CanTrust Index

DOWNLOAD

The CanTrust Study of Black Canadians

DOWNLOAD

Sign up for Trusted Voices, our quarterly newsletter about trust!

Sign Up Now

Key Insights from the 2022 CanTrust Index

58%

OF CANADIANS

trust the Canadian healthcare system to operate competently and effectively – a 5-point drop from the previous year. Older populations – Boomers and older – recorded the most significant drops in trust in healthcare.

Nurse checking notes

70%

OF BLACK CANADIANS

are more likely to trust brands and companies that commit to diversity and inclusion policies.

Women sitting at a conference table

46%

OF CANADIANS

continued to feel stressed and anxious about COVID-19 at the start of 2022 – this stress and anxiety was also directly correlated with lower levels of trust compared to those whose pandemic anxiety had diminished.

Newspaper clippings of words

Summary of Findings

/

Past Reports

CanTrust Index - 2022 Report February 9, 2022
CanTrust Index - 2021 Report February 11, 2021
A hand holds a purple pen and writes in a blank notebook

Let's Work Together

Contact Us