CanTrust Index

The Proof Strategies CanTrust Index

The annual Proof Strategies CanTrust Index, now in its eighth year, is a leading source of research and understanding of trust in Canada. We tell a uniquely Canadian story, studying and analyzing topics, institutions, events and population segments across the country.

The Full 2023 Proof Strategies CanTrust Index

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The Crisis of Trust in Government and Democracy

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Key Insights from the 2023 CanTrust Index

37%

OF CANADIANS

trust the government to be competent, effective and to do the right thing – a 15% increase from the previous year, when trust was at 22%.

39%

OF GEN Z CANADIANS

believe that most people can be trusted, compared to 52% of boomers. There is a widening trust gap between younger and older generations.

35%

OF CANADIANS

trust Canada to deliver economic security. In 2023, 31% of millennials trust Canada to deliver economic security compared to 42% of boomers.