At Proof Strategies, we’re obsessed with people. How they think, who they trust, what matters to them and how to connect with them. It’s what drives us to Ask Better Questions™, developing insights and strategies that create authentic connections with audiences and long-lasting success for our clients.
of being proudly independently owned
for client work and industry leadership
international markets reached
across North America
6 Core Values
Living by our corporate values takes commitment. We work at it every day. Beyond these six values, we have commitments to Corporate Social Responsibility and Equity, Diversity and Inclusion.
Excellence isn’t about gold stars or industry recognition. For us, real excellence is in how we serve, counsel and deliver meaningful and measurable results for our clients. It’s a commitment to giving our best to our people, our partners and our community.
Empathy is the foundation of how we connect with each other, our clients and the public: by asking questions, genuinely listening, and deeply understanding audiences. Proofers seek to understand and encompass people’s perspective or circumstances, even when they challenge us.
Ask Better Questions™ is in our DNA. It fuels a constant desire to learn, improve and discover more about each other, our craft, our clients’ challenges and our world.
Envisioning new approaches, seeking other perspectives and different ways of doing things to add new value. Test, tweak, learn and share. A passion for exploring ideas big or small to help us evolve. Being number and entrepreneurial to create growth.
Equity, Diversity and Inclusion, simply put, cannot just be lip-service. We hold all Proofers – especially our leadership team – accountable to actively and intentionally engage all people in all their identities in order to foster belonging, purpose, safety and respect.
We believe in acting with honesty and doing the right thing, even when no one is looking. From our day-to-day interactions to our broader Corporate Social Responsibility initiatives, you’ll find a consistent and uncompromising adherence to strong moral and ethical principles.
Our Leadership Team
Our senior team members are hands-on, working with clients and bringing decades of experience to solving business challenges. There is no substitute for the experience they possess and the examples they set.
Executive Vice President
Executive Vice President
Senior Vice President, Government Relations and Public Affairs
Senior Vice President, Health & Wellness
Senior Vice President, Unified Marketing and Communications
Senior Vice President, Consumer & Lifestyle
Senior Vice President, Corporate & Financial
Senior Advisor, Indigenous Relations
Senior Vice President, USA
Senior Vice President, Client Relationships
President & General Manager, Montreal
Senior Vice President & Co-General Manager, Montreal
Special Counsel to CEO