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Purpose, Powered by People

An illustration of five people holding up three puzzle pieces, one with a question mark, one with a bar graph and one with a lightbulb. Three people are holding up the puzzle pieces, and another person is pointing to one while another looks up at them with a telescope.

Our Story

At Proof Strategies, we’re obsessed with people. How they think, who they trust, what matters to them and how to connect with them. It’s what drives us to Ask Better Questions™, developing insights and strategies that create authentic connections with audiences and long-lasting success for our clients.

29 Years
of being proudly independently owned

~300+ Awards
for client work and industry leadership

100+
international markets reached

2 countries
across North America

175+ Proofers
driven by

6 Core Values

Values

Living by our corporate values takes commitment. We work at it every day. Beyond these six values, we have commitments to Corporate Social Responsibility and Equity, Diversity and Inclusion.

Excellence

Excellence isn’t about gold stars or industry recognition. For us, real excellence is in how we serve, counsel and deliver meaningful and measurable results for our clients. It’s a commitment to giving our best to our people, our partners and our community.

Empathy

Empathy is the foundation of how we connect with each other, our clients and the public: by asking questions, genuinely listening, and deeply understanding audiences. Proofers seek to understand and encompass people’s perspective or circumstances, even when they challenge us.

Curiosity

Ask Better Questions™ is in our DNA. It fuels a constant desire to learn, improve and discover more about each other, our craft, our clients’ challenges and our world.

Innovation

Envisioning new approaches, seeking other perspectives and different ways of doing things to add new value. Test, tweak, learn and share. A passion for exploring ideas big or small to help us evolve. Being number and entrepreneurial to create growth.

Inclusivity

Equity, Diversity and Inclusion, simply put, cannot just be lip-service. We hold all Proofers – especially our leadership team – accountable to actively and intentionally engage all people in all their identities in order to foster belonging, purpose, safety and respect.

Integrity

We believe in acting with honesty and doing the right thing, even when no one is looking. From our day-to-day interactions to our broader Corporate Social Responsibility initiatives, you’ll find a consistent and uncompromising adherence to strong moral and ethical principles.


Our Leadership Team

Our senior team members are hands-on, working with clients and bringing decades of experience to solving business challenges. There is no substitute for the experience they possess and the examples they set.

vanessa eaton

Vanessa Eaton

Executive Vice President

josh cobden

Josh Cobden

Executive Vice President

melody gaukel

Melody Gaukel

Senior Vice President, Government Relations and Public Affairs

jennifer zeifman

Jennifer Zeifman

Senior Vice President, Health & Wellness

andrew kinnear

Andrew Kinnear

Senior Vice President, Unified Marketing and Communications

bunmi adeoye

Bunmi Adeoye

Senior Vice President, Consumer & Lifestyle

david gollom

David Gollom

Senior Vice President, Corporate & Financial

emily whetung macinnes

Emily Whetung-MacInnes

Senior Advisor, Indigenous Relations

matt trojan

Matt Trojan

Senior Vice President, USA

liz carson

Liz Carson

Senior Vice President, Client Relationships

silview letendre

Silvie Letendre

President & General Manager, Montreal

miriam lauzon

Miriam Lauzon

Senior Vice President & Co-General Manager, Montreal

jett maclellan

Jett MacLellan

Special Counsel to CEO

Let's Work Together

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