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What We Do

An illustration with a person on the left side with question marks above their head looking at a tangled ball of string. In the middle, a woman is drawing the string with a lightbulb above her head, and the string becomes untangled, coiling cleanly as a man looks on and another woman is arranging the string in a smooth pattern.

What We Offer

We craft the right-sized solutions with targeted expertise.

Fusing intelligence and empathy to uncover compelling insights that inspire and guide our work.

Solutions

  • Cultural & marketplace research
  • Audience insights
  • Journey mapping
  • Creative brand strategy
  • Content marketing
  • Employer branding

Ensuring clarity, consistency, resonance and retention in your messaging.

Solutions

  • Corporate communications
  • Internal communications
  • Narrative development
  • Key messaging
  • Media training

Building, maintaining and protecting brand trust and reputation.

Solutions

Where big ideas translate into impactful content and creative to earn audience’s attention.

Solutions

  • Creative development
  • Content creation
  • Video production
  • Social media assets
  • Editorial content
  • Copywriting
  • Graphic design
  • Podcasts & radio

Generating active audience participation and engagement by earning and keeping their attention.

Solutions

  • Media relations
  • Influencer relations
  • Experiential marketing
  • Paid media
  • Digital marketing
  • Social media
  • Lead generation
  • SEM & SEO

Translating business to government, and government to business, through deep industry knowledge.

Solutions

  • Government relations
  • Stakeholder engagement
  • Regulatory, public policy & legislative affairs
  • Registration & lobbying
  • Government insights & monitoring
  • Digital advocacy
  • Coalition building
  • Policy analysis & briefs
  • Public opinion & research

Specialized Teams

Work with a team that has a deep understanding of your field. We build bespoke teams that pair sector experts with the right strategists, creatives, digital & paid experts, and client excellence teams to efficiently and intelligently deliver effective work.

Consumer & Lifestyle

To capture attention, people need to care. Our customer-centric approach drives high-impact content, campaigns and communications that authentically connect with consumers to build brand love and loyalty.

Corporate & Financial

Now more than ever, companies’ reputations are shaped by customers, investors, employees, and culture. We help brands navigate, own, protect and leverage their reputations for internal and external audiences.

Health & Wellness

The nuances and rapid evolution of health, wellness, and pharma deserve more than a one-size-fits-all solution. See how the experience of senior health sector experts delivers more impactful business outcomes.

Energy & Resources

Energy and resources have entered a new era of complexity, innovation, opportunity and risk. We bring decades of experience and expertise and trusted relationships with key stakeholder groups.

Government Relations

Canada’s multi-level jurisdictions are complex. Understanding how government works and engaging effectively with government decision-makers is essential for any organization operating in Canada.

Crisis

Trust takes years to build but can be destroyed in moments. A crisis can build slowly or explode suddenly from an unexpected event. You can’t control the future, but we can help you prepare to manage it.

Our U.S. Team

Communication and storytelling aren’t restricted by borders. We operate seamlessly across North America, whether it’s in local markets or on multinational campaigns.

Public Affairs

Stakeholder groups and the public are more empowered than ever to impact how decision-makers think and react. To move public opinion, you must understand the ecosystem of influence, and maximize your impact.

Technology

Technology is at the heart of how people live, work and play. In a highly competitive and rapid tech field, how you connect with your audience is crucial to finding success.

Trustlab

Trustlab is a consultancy created by combining Proof Strategies’ iconic communications and PR expertise grounded in trust, years of CanTrust studies and specialized knowledge and research expertise in trust-building.

Unified Marketing & Communications

Our team of creative, strategy, digital and client services experts help clients effectively unify their marketing & communication under one roof, reducing marketing waste and delivering better results.

Let's Work Together

Contact Us