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Communications For Real People

Better public relations starts with stronger human relationships. We put people at the heart of shaping brands, attitudes, behaviours, policies and culture.

Building Trust Starts With Proof

We’re Proof Strategies: a leading independent public relations and marketing agency.

For three decades, we’ve connected our clients to their audiences authentically and effectively. We’re driven by a curiosity that challenges us to Ask Better Questions™. That allows us to deeply understand people, culture and the clients that trust us to connect them to who and what matters.

How Can We Help?
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Case Studies


Broadening the Historical Narrative with the Ontario Heritage Trust

Challenge: The Ontario Heritage Trust (OHT) has a mandate to conserve, interpret, and share the province’s heritage. It aims to ensure that stories are respectful, accurate, authentic, and representative. Two...

Taking LCBO Beyond the Glass to Build a More Inclusive Pride

Challenge: During the saturated Pride timeframe, LCBO needed to create distinction and showcase its support of diversity in the 2SLGBTQI+ community, which faces constant stigmatization, discrimination and underrepresentation in the...

Changing the Cultural Understanding of “Elective Surgery” to Drive Government Action

Challenge: Wait times for orthopaedic surgeries had been hitting historic highs and the pandemic only made them worse. Medtech Canada — the national association representing Canada’s innovative medical technology industry...

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Proof Strategies CanTrust Index logo


Proof Strategies’ CanTrust Index is a leading source of understanding and defining trust in Canada. For the past nine years, we’ve told a uniquely Canadian story, highlighting trust across topics, organizations and population segments.

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The Company We Keep

LCBO logo
Next Generation Manufacturing Canada logo
Kraft Hockeyville logo
Canadian Red Cross logo
ParticipACTION Logo
Rakuten logo
Moneris logo
Smith School of Business Logo
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SOCAN logo
Catelli logo
Accenture logo
CLHIA logo
Astro logo
NWMO logo
CSA logo
Canadian Breast Cancer Network Logo
Union Station Logo
BDO logo

Driven by Values

Our Values matter to us. A lot. They guide the choices we make, the work we do, the people we hire, and even the partners and clients we work with.

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Let’s Work Together

Curious what we can do for your brand? Let’s start a conversation.