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Communications For Real People

Better public relations starts with stronger human relationships. We put people at the heart of shaping brands, attitudes, behaviours, policies and culture.

Building Trust Starts With Proof

We’re Proof Strategies: a leading independent public relations and marketing agency.

For three decades, we’ve connected our clients to their audiences authentically and effectively. We’re driven by a curiosity that challenges us to Ask Better Questions™. That allows us to deeply understand people, culture and the clients that trust us to connect them to who and what matters.

How Can We Help?
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Case Studies


Be That Someone for Canadian Red Cross

One mission of the Canadian Red Cross is to help people in Canada in times of need and strengthen community resilience. If there was ever a year when Canadians needed to come together to buoy...

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Kraft Hockeyville Builds Community Hockey

Kraft Hockeyville has a legacy of uniting the spirit and passion of Canadian hockey communities. The program, run in partnership with Kraft Heinz, the NHL and NHLPA, helps protect the future...

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Next Generation Manufacturing Canada Launches New Youth Initiative, Careers of the Future

Advanced manufacturing is not your old-school line of work. This industry is tackling some of the world’s greatest challenges, such as climate change, life-threatening diseases and food insecurity. But over...

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Proof Strategies CanTrust Index logo


Proof Strategies’ CanTrust Index is a leading source of understanding and defining trust in Canada. For the past eight years, we’ve told a uniquely Canadian story, highlighting trust across topics, organizations and population segments.

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The Company We Keep

LCBO logo
Next Generation Manufacturing Canada logo
Kraft Hockeyville logo
Canadian Red Cross logo
ParticipACTION Logo
Rakuten logo
Moneris logo
Smith School of Business Logo
SOCAN logo
Catelli logo
Accenture logo
CLHIA logo
Astro logo
NWMO logo
CSA logo
Canadian Breast Cancer Network Logo
Union Station Logo
BDO logo

Driven by Values

Our Values matter to us. A lot. They guide the choices we make, the work we do, the people we hire, and even the partners and clients we work with.

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Let’s Work Together

Curious what we can do for your brand? Let’s start a conversation.