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Communications For Real People

Better public relations starts with stronger human relationships. We put people at the heart of shaping brands, attitudes, behaviours, policies and culture.

Building Trust Starts With Proof

We’re Proof Strategies: a leading independent public relations and marketing agency.

For three decades, we’ve connected our clients to their audiences authentically and effectively. We’re driven by a curiosity that challenges us to Ask Better Questions™. That allows us to deeply understand people, culture and the clients that trust us to connect them to who and what matters.

How Can We Help?
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Case Studies


Taking On the Underground Economy for a Safer Ontario

Challenge: The Underground Economy was surging with uninformed Ontarians illegally hiring unlicensed contractors for electrical work in their home – putting them, their family and their home at risk.  Insight:...

Drawing On the Spirit of Celebration From the Past To Inspire Today’s Pride

Challenge: As a government organization, LCBO needed to hit the right tone of sensitivity while celebrating Ontario’s 2SLGBTQIA+ community.  Insight: In Ontario, the Queer spaces were closing down at a...

Harnessing the Power of the Purr to Launch an Innovative Cat Treat

Challenge: Fancy Feast Savoury Cravings was launching into the competitive pet treats market with a premium-priced product in the middle of the affordability crisis. We needed to find a clear...

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Proof Strategies CanTrust Index logo


Proof Strategies’ CanTrust Index is a leading source of understanding and defining trust in Canada. For the past nine years, we’ve told a uniquely Canadian story, highlighting trust across topics, organizations and population segments.

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The Company We Keep

LCBO logo
Next Generation Manufacturing Canada logo
Kraft Hockeyville logo
Canadian Red Cross logo
ParticipACTION Logo
Rakuten logo
Moneris logo
Smith School of Business Logo
Logo for Coca-Cola Canada Bottling Limited
Catelli logo
SOCAN logo
Accenture logo
CLHIA logo
NWMO logo
CSA logo
Canadian Breast Cancer Network Logo
Union Station Logo
BDO logo

Driven by Values

Our Values matter to us. A lot. They guide the choices we make, the work we do, the people we hire, and even the partners and clients we work with.

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Let’s Work Together

Curious what we can do for your brand? Let’s start a conversation.