CanTrust Index

The Proof Strategies CanTrust Index

The annual Proof Strategies CanTrust Index, now in its 10th year, is a leading source of research and understanding of trust in Canada. We tell a uniquely Canadian story, studying and analyzing topics, institutions, events and population segments across the country.

The Full 2025 Proof Strategies CanTrust Index

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Key Insights from the 2025 CanTrust Index

17%

OF CANADIANS

trust politicians, mirroring the lowest score ever set in 2024

39%

OF GEN Z CANADIANS

believe that most people can be trusted – compared to almost half (47%) of the general population

43%

OF CANADIANS

say that the use of artificial intelligence will make information sources less trustworthy