Proof Strategies Grows Senior Team to Deliver Trusted Client Counsel
Promotions and hires bolster client leadership, AI innovation, content marketing and public affairs
Toronto, December 9, 2025 – Proof Strategies, Canada’s leading independent communications agency, is celebrating a season of growth with several key senior promotions and new hires, reinforcing the agency’s leadership in client relationships, AI innovation, integrated marketing, public affairs, and healthcare communications.
Ally MacLellan has been promoted to Head of AI Innovation & Technology, leading Proof’s growing focus on AI and integrated intelligence. Over the past year, she has led the agency’s use of AI, including product development, technology stack and workflow innovation, while advising clients on responsible AI adoption and measurable AI visibility through Proof’s obtAIn-IQ framework.
Five team members have been promoted to Senior Account Director, recognizing their leadership, client impact, and contributions to the agency’s culture and growth.
Cydoney Curran leads a blend of integrated consumer health and pharmaceutical clients in the firm’s established health and wellness practice.
Alex Pogor leads award-winning integrated campaigns in the firm’s unified marketing & communications practice for clients in transportation and not-for-profit.
Megan Stanley has expanded Proof’s presence in Ottawa, managing engagements for clients in energy, infrastructure and the public sector.
Holly Thornton manages teams and provides counsel on some of Proof’s largest health and wellness client relationships in the pharmaceutical sector.
Alexandra Valcour provides public affairs and government relations counsel to national mandates for clients in health, retail, consumer and infrastructure.
Jordy Fujiwara becomes Director of Content Strategy, responsible for the development, management and growth of the agency’s content offering.
Stephanie Landon joins Proof as an Account Director, bringing over 15 years of healthcare communications experience with a focus on health education, market access, and patient advocacy.
Proof Strategies has also welcomed Michael Ras as Senior Counsel, with over two decades of public affairs and strategic communications experience.
“At Proof Strategies, our priority is helping clients overcome challenges and achieve their goals through smart, results-focused communications approaches,” said Vanessa Eaton, President of Proof Strategies. “These promotions and new additions strengthen our ability to deliver trusted counsel and work with measurable impact in a rapidly changing environment. We’re proud to invest in leaders who will continue to lead our clients through complexity, toward success.”
About Proof Strategies
Proof Strategies is a communications, public affairs and government-relations partner that Asks Better Questions™. Founded in 1994, the Canadian-owned, independent agency has earned 350+ awards for client work and industry leadership, including Best Workplace in Canada (Great Place to Work™, 2010) and CPRS Large Agency Team of the Year (2020, 2023, 2024, 2025). The Proof Strategies CanTrust Index™ is a leading source of insight on trust in Canada. Learn more at getproof.com and follow @get_proof on LinkedIn and Instagram.
Media contact:
Eno Antai
Senior Consultant, Proof Strategies