Proof Strategies Named 2026 Large Agency Team of the Year by Canadian PR Society

May 26, 2026 – Toronto, ON – Proof Strategies has been named Large Agency Team of the Year by the Canadian Public Relations Society (CPRS), marking the independent Canadian agency’s fifth agency team of the year win since 2020. The award was announced at the 2026 CPRS National Conference gala in St. Andrews by-the-Sea, New Brunswick.

“Communications today demands a deeper understanding of audiences and more integration of different expertise” said Vanessa Eaton, President of Proof Strategies. “Building trust sits at the core of what we do for clients – this takes an understanding of how to build it among different audiences and the ability to break through to earn attention and drive action. It’s a constant evolution.”

As a 100% independent, Canadian-owned agency, Proof Strategies continues to evolve its capabilities to meet the demands of modern communications by bringing together earned, owned and paid expertise through an integrated, strategy-led approach.

The agency’s work is grounded in its leadership in trust and reputation, including its CanTrust Index™, which has become a national benchmark and a platform for understanding the drivers of trust in Canada.

Proof Strategies has also continued to advance its leadership in ethical AI, developing proprietary tools and services that help organizations better understand and connect with audiences, earn attention, and build trust and visibility in a world where AI has become an audience, an influencer, and a channel.

The agency was also recognized this year with Silver at the CPRS Toronto ACE Awards for its work with Moneris, “Tourism Dollars Shift Closer to Home.” The campaign leveraged proprietary spending data to uncover how Canadians are redirecting travel spending domestically, translating those insights into a timely, data-driven earned media strategy that delivered strong national coverage and exceeded performance targets.

“This recognition belongs to our Proofers across every team and discipline” added Eaton. “The expertise, care and curiosity they bring to work every day is what makes Proof special.”

About Proof Strategies: 

Proof Strategies is a communications, public affairs and government-relations partner that Asks

Better Questions™. Founded in 1994, the Canadian-owned, independent agency has earned 350+ awards for client work and industry leadership, including Best Workplace in Canada (Great Place to Work™, 2010) and CPRS Large Agency Team of the Year (2020, 2023, 2024, 2025, 2026). The Proof Strategies CanTrust Index™ is a leading source of insight on trust in Canada. Learn more at getproof.com and follow @get_proof on X, LinkedIn and Instagram.

Media Contact
Eno Antai
Senior Consultant, Proof Strategies
eantai@getproof.com