Returns, Renewal and Recognition: Deepened Cross-Industry Capabilities with Five Key Appointments
Additions bolster strengths in strategy, public affairs, health and corporate reputation.
TORONTO, October 26, 2021 – Proof Strategies, the largest wholly Canadian owned public relations and communications firm, announced five key senior appointments in Toronto today.
“In these appointments, you will see a reflection of who we are as a firm and the high-trust workplace culture we strive to build,” said Bruce Maclellan, CEO of Proof Strategies. “In recognizing and rewarding excellence and encouraging returns, we are attracting new talent and live our purpose through actions. Our trust-based approach is what guides our client work and empowers us to lead with new ideas, integrated approaches and unconventional thinking.”
David Gollom has been promoted to Senior Vice President on the Corporate & Financial practice. Gollom has emerged as a leader with a focus on building diverse and empathetic teams during his time at Proof Strategies. With deep expertise in the financial and professional services industries, David secured sizable recent wins for the firm in this space. David will be responsible for leading the firm’s corporate communications and reputation management offerings across multiple sectors. He will co-lead the practice with Proof Strategies veteran Melody Gaukel.
Michelle Titus has been named Vice President on the Corporate & Financial practice. Titus’ seven-year tenure at the firm has been marked by key new business wins and further expansion into agriculture, travel and regulatory sectors. Her recent work at Proof Strategies includes the conception and execution of integrated communications campaigns with a focus on public relations, stakeholder relations, influencer relations and digital strategy – and always with a relentless focus on measurement to ensure programs support overall organizational objectives.
Genevieve Tomney returns to Proof Strategies as Vice President, Public Affairs. Her new role will tap into her strengths in strategic thinking, storytelling and working with organizations with activities that intersect with the public interest. Genevieve is an experienced communicator with 15+ years working in senior roles within government, public sector, media and both public and private corporations. Her early days in journalism, later experience at the centre of government, complemented by private sector investor expertise, give her strong credentials for any client challenge.
Melinda (Lindy) Frank DeFazio joined Proof Strategies as Senior Director, Strategy. With more than 15 years of marketing and communications experience, Lindy is a creative strategist with passion for problem solving and a knack for storytelling. Her brand building efforts have supported companies like Google, Best Buy, Bumble and Nespresso and garnered national and international acclaim. Lindy’s insight and expertise will help deliver Proof’s signature audience-first, strategy-led solutions for clients in a measurable and data-driven way.
Tiffany Limgenco returns to Proof Strategies as Account Director, Health & Wellness. Her experience in the prescription drug, consumer health, and health technology environments has allowed her to lead integrated communication programs involving public education, stakeholder engagement, executive visibility, and issues management. Tiffany has successfully managed a variety of programs including the launch of a rapid antigen test for COVID-19, navigation of a digital health privacy investigation, and creation of a peer-to-peer patient engagement program for the rheumatoid arthritis and ulcerative colitis communities.
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About Proof Strategies Inc.
For leaders responsible for managing, protecting and building organizations and brands, Proof Strategies is a public relations and communications partner that “asks better questions” to create insight, grow trust and support clients. Founded in 1994 and now with more than 300 awards for client work and industry leadership, including Agency Team of the Year in 2020 by the Canadian PR Society. The independently owned Proof family of companies (Proof Strategies, Trustlab and Proof Experiences) have 175 team members in offices in Toronto, Montréal, Ottawa and Washington, DC. Follow Proof at getproof.com and on Twitter and Instagram at @get_proof.