Proof Strategies

Leadership Team

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Bruce MacLellan

CEO

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Bruce MacLellan is the founding President & CEO of Proof Strategies. Wanting to work somewhere with smart people solving interesting challenges and who were also kind, he started a new agency. 

Bruce’s success combines growing thriving businesses with building strong internal cultures of inclusion, empathy and excellence. He is known for asking good questions and encouraging people to go outside their comfort zone.

Bruce’s commitment to the environment runs deep. It resulted in Proof Strategies becoming the first North American marketing agency to be carbon neutral (since 2008). The company is also the only communications agency ever to be named the #1 workplace in Canada by the Great Places to Work Institute (2010).

An active volunteer, he is past-Chair of the Nature Conservancy of Canada, past-Chair of the CPRS Foundation, a Board member of Canada’s National History Society and Chair of the Public Relations Program Advisory Committee at Humber College.

In politics, Bruce has worked in the Canadian government as Chief of Staff to the Minister of National Defence, supporting the brave men and women in the Armed Forces. Provincially, he worked as Executive Assistant to the Minister of Culture, protecting and investing in the heritage and diverse culture of Ontario.