Jennifer Zeifman brings over 20 years of experience specializing in healthcare communications. With her trademark energetic approach, Jennifer leads clients through the strategic planning process to ensure marketing and communication programs ladder up to business/organization objectives, with measurable outcomes linked to each campaign. A skilled facilitator, she regularly convenes working groups and roundtable discussions aimed at creating alignment and action-oriented plans. Working in both the profit and not-for-profit space, she leads her team to develop programs that integrate traditional, social and digital approaches to educating and influencing target audiences. An avid road cyclist, Jennifer regularly logs over 250km weekly until the snow falls.