Vanessa Eaton

Vanessa’s empathetic nature, along with her curiosity and relentless pursuit of progress makes her a trusted partner to leaders at Proof Strategies and to many long-standing clients. 

In her 23 years with Proof Strategies Vanessa has held several positions starting from senior consultant, working her way up to become leader of Proof’s Health & Wellness Practice where she specialized in building high performing and trusting teams and advising clients in the pharmaceutical and not-for-profit health sectors on building and protecting brand reputations. From there Vanessa moved on to spearhead the agency’s innovation and growth efforts. During this time, Vanessa collaborated with Proof’s CEO on the creation and launch of Proof’s trust study, The CanTrust Index.

In her current role, Vanessa is focused on driving company strategy and empowering our employees to deliver best in class experiences, aligned with our values, for our clients across practice teams. She works with teams to identify and apply learnings, adapting and improving along the way to ensure relevant solutions and results are delivered that meet clients’ evolving needs.

Vanessa is a recipient of the Globe and Mail’s 2021 Report on Business Best Executive Award in the sales and marketing category, which celebrates excellence among non-CEO leaders.