Executive Vice President
Vanessa’s open-minded and empathetic nature along with her curiosity to know more and relentless pursuit of new ideas and results makes her a trusted partner to many long-standing Proof clients. As Proof’s innovation lead, Vanessa is focused on collaborating with teams internally and clients to shape Proof’s approaches and services to meet clients’ evolving needs and solve business and organizational challenges.
Vanessa also co-leads Proof’s CanTrust Index research initiative. She uses study insights and knowledge along with her extensive communications experience to counsel clients on how to build trust internally and externally with stakeholders to foster stronger relationships and better business results.
In her 20 years at Proof, Vanessa has held several positions including previously leading the Health & Wellness Practice where she specialized in team building and performance and servicing clients in both the pharmaceutical and not-for-profit health sectors to build and protect brand reputation.