The Proof Strategies CanTrust Index

The annual Proof Strategies CanTrust Index, now in its 11th year, is a leading source of insight into trust in Canada, analyzing key topics, institutions, events, and population segments nationwide.

In December 2025, we also released a Special Report on Trust & AI in the United States, a national study examining Americans’ trust in AI, government, media, and other major institutions. As one of the first reports to compare trust in AI with established institutions, it highlights a rapidly shifting trust landscape with significant implications for public affairs, policymaking, and national communications.

The Full 2026 Proof Strategies CanTrust Index

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Trust and AI in the United States: Special Report

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Key Insights from the 2026 CanTrust Index

67%

OF CANADIANS

are more likely to trust companies that invest in Canadian jobs and the economy

21%

OF CANADIANS

say they will not get a vaccine

46%

OF CANADIANS

say that the use of artificial intelligence will make information sources less trustworthy