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Crisis Communications

A crisis can build slowly from a simmering issue or explode suddenly from an unexpected event. The fallout can damage everything from morale on the front line to results on the bottom line, with reputations, careers and your organization’s future at stake. Choosing the best crisis management firm can determine your outcome. We marry decades of crisis experience, deep knowledge of trust and innovative intelligence-gathering technology to detect, protect and correct reputational threats.

Ready or Not? Crisis Communications from the COVID-19 Pandemic

At Proof Strategies, we can help prepare your business for the next crisis. Our recent study found that large businesses were unprepared for the communications challenges of COVID-19, spent heavily and plan to continue. Despite heavy investment when the pandemic was declared in March 2020, almost nine in 10 leaders of large businesses in Canada and the US are planning to spend even more in the post-pandemic era. Large organizations were unprepared for the communications challenges the pandemic would bring, and scrambled to re-deploy and hire staff, build new in-house functions and hire outside consultants and agencies. Download the full report below.

Ready or Not? Crisis Communications from the COVID-19 Pandemic: Full Report


Threat Detection and Monitoring

Modern risks call for modern solutions. Often undetected, movements can erupt when combined with changing current events, evolving societal expectations and social media platforms that can magnify and amplify a story in minutes. Proof Strategies uses sophisticated monitoring technology to track, assess and forecast the velocity and reach of threats – often before they surface. Using artificial intelligence and predictive analytics, we assess what is being said, by whom and how fast the message is travelling to inform responses with speed and precision.

Crisis Management Services

Even the best laid plans get tested. Our team of strategic crisis counsellors bring expertise in public affairs, government relations, media relations, social media, research and data analytics to confront and mitigate any crisis. We have navigated data breaches and cybercrime, pandemic response, product recalls, labour disruptions, government inquiries, hostile takeovers, workplace issues, layoffs and closures, disasters, industrial accidents and more. We marry traditional approached like media and stakeholder relations with the rapid deployment of digital assets where the crisis is unfolding fastest. Our crisis management team has the technology, strategy and experience to win your battles, wherever they are waged.

Trust Resilience & Recovery

Trust is the new currency that determines success or failure today, including before or after a crisis. Organizations with high trust levels are more resilient before a crisis and recover faster afterwards. Deliberate, skilled approaches can build, protect, repair and rebuild trust. Together with colleagues at Trustlab, we collaborate with leaders and teams before and after a crisis to build resilience and accelerate recovery. Our annual CanTrust Index underpins our commitment to trust building, and our deep knowledge of how to do it. We believe if you aren’t actively building trust, you’re probably losing it.

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