Crisis Communications
Detect, protect, and correct—the Proof Strategies way.
A crisis can build slowly from a simmering issue or explode suddenly from an unexpected event. And the fallout can be damaging. Everyone and everything—from the front line to bottom-line—can be affected. Your reputation, employees’ careers, and your organization’s future is at stake.
The Proof Strategies crisis management team collectively has decades of expertise to handle it, no matter the crisis. We leverage this experience, plus our deep knowledge of trust, and innovative intelligence-gathering technology to detect, protect, and correct reputational threats.
Threat Detection & Monitoring
Threats can often build undetected, and when combined with changing current events, evolving societal expectations and networked social media platforms can magnify and amplify a story in minutes. We use sophisticated monitoring technology to track, assess, and forecast the velocity and reach of threats—often before they surface. Using AI and predictive analytics, we assess what is being said, by whom, and how fast the message is travelling to inform responses with speed and precision.
Crisis Management Services
Our crisis management team has the technology, strategy, and experience to win your battles—wherever they are waged. We offer expertise in public affairs, government relations, media relations, social media, research, and data analytics to confront and mitigate any crisis. We have navigated data breaches and cybercrime, a pandemic response, product recalls and shortages, labour disruptions, government inquiries, hostile takeovers, workplace issues, layoffs and closures, disasters, industrial accidents and more.
Our Approach
We combine traditional approaches—such as media and stakeholder relations—with rapid deployment of digital assets where the crisis is unfolding fastest. Whether it’s a geopolitical conflict, the nefarious use of AI, cybercrime, a pandemic, or a disinformation campaign, we can help shape a strategic and effective response.
Trust Resilience & Recovery
Trust is the new currency that determines success or failure, especially before or after a crisis. Organizations with high trust levels are more resilient before a crisis and recover faster afterwards. Deliberate, skilled approaches can build, protect, repair, and rebuild trust. Proof collaborates with leaders and teams pre- and post-crisis to build resilience and accelerate recovery. Our annual CanTrust Index underscores our commitment to trust building, and our deep knowledge of how to do it. Because if you aren’t actively building trust, you’re probably losing it.
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