As society’s expectations of business evolve alongside growing regulatory obligations, Environmental, Social and Governance (ESG) reporting is becoming more important than ever. Consumers and investors expect brands to commit to sustainability and social impact and will not hesitate to punish those that fail to meet expectations or exaggerate progress. Conversely, numerous studies confirm that brands with real and measurable sustainability practices enjoy better outcomes — but only if these practices are known and understood. Proof Strategies can help, from getting started with ESG communications, to best practices for measuring and developing ROI for your efforts, to improving ESG storytelling without greenwashing.
