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Health & Wellness

The world of healthcare is rapidly changing. We meet our clients’ needs with senior-level led, integrated teams of health and wellness communications specialists with deep sector expertise in public relations; patient, public, HCP and stakeholder engagement; GR and patient access; and finally, research – with digital engagement strategies throughout. We understand the special nuances of health, wellness, and pharma. We believe in putting senior teams on our clients’ business, addressing challenges creatively, and developing measurement frameworks to help prove we’re impacting business outcomes.

Case Studies


Changing the Cultural Understanding of “Elective Surgery” to Drive Government Action

Challenge: Wait times for orthopaedic surgeries had been hitting historic highs and the pandemic only made them worse. Medtech Canada — the national association representing Canada’s innovative medical technology industry...

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ParticipACTION: Fighting Canada’s Physical Inactivity Problem

Canada is in the midst of a physical inactivity crisis, and the pandemic made the situation even worse. ParticipACTION – Canada’s national non-profit that inspires and supports Canadians to make...

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HeartLife Foundation: Improving the Standard of Care for Heart Failure Patients

Access to care, medical therapies, and support services for heart failure (HF) patients varies widely across the country. And awareness is low. There are currently more than 600,000 Canadians living...

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Juvéderm: Improving Product Sales through Demystification and Education

Canadian women want to look like the best version of themselves with natural, glowing skin. Enter Juvéderm—the world’s number one doctor-recommended facial filler. Allergan Canada challenged Proof to convince Canadian...

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