Redefining the Power and Potential of a Career in the Electrical Industry

Electro-Federation Canada (EFC)

UNIFIED MARKETING COMMUNICATIONS

Challenge:

The Canadian Electrical workforce is approaching a critical stage due to an aging workforce and digital transformation and sought to attract young professionals with transferable skills like sales, marketing, engineering and supply chain into the electrical industry. 

Insight:

After the turbulence of COVID and the current Affordability crisis, young professionals are prioritizing stability and longevity when it comes to their career choices. 

Approach:

Redefine Power – a campaign showcasing how the electrical industry offered compelling careers in a future-proof industry that will continually evolve and affect how everyone lives, works and plays. 

Impact:

Our campaign drove almost 14,000 applications (112% increase from previous year) and increased consideration of a career in the electrical industry with young professionals by 40%