Building effective healthcare partnerships
A panel and a guide: your toolkit for creating more effective healthcare partnerships
This 45-minute panel unpacks the challenges and solutions to building effective and trusting partnerships in the healthcare sector. Proof SVP Jennifer Zeifman hosts four experts presenting viewpoints from the Canadian government, stakeholder and advocacy groups, and the pharmaceutical industry.
To complement the panel’s insights, we’ve created a two-page Trust Framework Guide for Healthcare Partnerships. Use it as your starting point in evaluating or developing partnerships at your organization.
The panelists

Stacey Silverberg has over 30 years’ experience in the pharmaceutical industry, leading nationwide programs in patient access and stakeholder engagement. She has vast experience across education, behaviour change, market access, public policy, government relations, and patient advocacy.

Nancy Zorzi is a senior healthcare communications and stakeholder engagement specialist with over 20 years’ experience within multiple industries including hospital, pharmaceutical, non-profit, and most recently, with the Mood Disorders Society of Canada.

Janet Ko is the President and Co-Founder of The Menopause Foundation of Canada, a national non-profit advocacy organization dedicated to raising awareness of the impact of menopause on women and society. She helped launch a national conversation to advocate for concrete action to support women in the prime of their lives.

Monique Lugli is a former Chief of Staff to the Minister of Health Canada and a former Senior Advisor to a Federal Minister of Health. In those roles and as an advisor and facilitator today, she helps leaders and teams build trust, collaborate across differences and align around shared purpose.
The partnership challenge
A huge barrier to creating trusted partnerships is misalignment on needs, goals, processes, and values. Navigating complexity to find commonality requires a 360 degree view, proactive transparency, and deep sector knowledge.
Proof’s trust-based solutions
Proof Strategies’ Health & Wellness practice specializes in developing and maintaining healthcare sector partnerships. The Trust Framework Guide for Healthcare Partnerships (download below) showcases the strategic frameworks our clients use to build trust internally and externally over the long term.
Get our Trust Framework Guide for Healthcare Partnerships
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