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Consumer & Lifestyle

To capture attention, people need to care. We take a customer-first approach to plan and deliver integrated-marketing programs for today’s connected consumer – helping brands share their stories through the trusted voice of earned, owned and paid-media platforms. We influence the conversation and drive action through high-performance content and multi-channel programs that connect the dots. We use our integrated capabilities to solve brand challenges that deliver both upper and lower funnel business results.

Case Studies


Broadening the Historical Narrative with the Ontario Heritage Trust

Challenge: The Ontario Heritage Trust (OHT) has a mandate to conserve, interpret, and share the province’s heritage. It aims to ensure that stories are respectful, accurate, authentic, and representative. Two...

Taking LCBO Beyond the Glass to Build a More Inclusive Pride

Challenge: During the saturated Pride timeframe, LCBO needed to create distinction and showcase its support of diversity in the 2SLGBTQI+ community, which faces constant stigmatization, discrimination and underrepresentation in the...

Kraft Hockeyville: Building Community Participation

Kraft Hockeyville has a legacy of uniting the spirit and passion of Canadian hockey communities. The program, run in partnership with Kraft Heinz, the NHL and NHLPA, helps protect the future...

yogurt in glass bowl with oats and strawberries

Astro Kefir-Based Yogourt: Getting Folks to Try and Buy a New Product

For nearly 140 years, Lactalis Canada (Parmalat Canada Inc.) has been bringing the best of dairy to Canadian families. From milk and cheese, to yogourt and butter, the company makes...

Catelli Canada: The First Pasta Brand to Enter the Beauty Industry

Recognized by families across the country, Catelli Pasta has grown to become a category leader in the Canadian market. After spotting the #MaskSnack trend on social media, Proof nimbly earned...

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