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Consumer & Lifestyle

To capture attention, people need to care. We take a customer-first approach to plan and deliver integrated-marketing programs for today’s connected consumer – helping brands share their stories through the trusted voice of earned, owned and paid-media platforms. We influence the conversation and drive action through high-performance content and multi-channel programs that connect the dots. We use our integrated capabilities to solve brand challenges that deliver both upper and lower funnel business results.

Case Studies

hokey player and goalpost

Kraft Hockeyville Builds Community Hockey

Kraft Hockeyville has a legacy of uniting the spirit and passion of Canadian hockey communities. The program, run in partnership with Kraft Heinz, the NHL and NHLPA, helps protect the future...

yogurt in glass bowl with oats and strawberries

Educating Canada about Kefir-Based Yogourt

For nearly 140 years, Lactalis Canada (Parmalat Canada Inc.) has been bringing the best of dairy to Canadian families. From milk and cheese, to yogourt and butter, the company makes...

Catelli Blends Pasta and Pampering with the #MaskSnack

Recognized by families across the country, Catelli Pasta has grown to become a category leader in the Canadian market. After spotting the #MaskSnack trend on social media, Proof nimbly earned...

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